A commercial for outdoor equipment outlet Boating, Camping and Fishing is under investigation over its references to the pandemic in a new advertisement.

After receiving a number of complaints, Ad Standards is now looking at the ad which aired last month.

In the clip, people are encouraged to holiday at home instead of spending time abroad and the coronavirus is referenced with the words “somebody ate a bat” and accompanying footage.

BCF says the company understand the severity of the pandemic and it is clear the ad is framed in the same spirit.