There is a lot more to being a farm business then just growing food. You also have to sell it, which takes as much time and effort as the growing. Can you grow it, can you sell it – is an idea that we always try to keep in mind while building our veggie and cutflower farm. We break down 3 ideas and also talk about the importance of valuing your time, and looking practically at your farming plans.
1) Crop Plans vs Sales Plans
2) The Cost of Selling – Wholesale vs Retail
3) Target the Ideal Customer

Ian and Serina of YOU CANT EAT THE GRASS feel that every small change can make a big difference to the world we live in. Every garden planted leads to a better future. We hope to inspire and motivate others to make positive changes in their lives by sharing our journey towards greater sustainability as we build our family farm. It’s hard work to build a life worth living, and completely worth it!

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